Wednesday, November 23, 2005

Advice for Comment Spamming

Why waste time thinking of text to try to make your spam look real. This isn't like email spam, you aren't trying to trick readers into thinking it is real mail. Either it works instantly or it is held for moderation in which it has little chance of surviving. On most blogs there is no automated spam filtering and when there is it is usually only based on URLs. There really is no need to fill up the comment with stupid text. One spammer seems to have figured that out. I just got a spam comment where the entire comment was five short linked key phrases each on one line.

I also wonder why spammers keep hitting the same sites over and over within a short period. That makes their spam more obvious and annoying. People might hate spammers less if they weren't so destructive. I certainly wouldn't, but regular people don't care about spam when it is not a major problem for them.

You would also think they would do some checking to see if their spam sticks. If not what is the point in continuing to spam a site. By taking a little bit of program time to check you can rule out sites that are a waste to spam. Then you can concentrate on spamming sites that will display your spam.

I hate giving spammers useful advice, but this would help everyone including the spammers. If spammers weren't so annoying people would be less likely to delete link spam.

Even if you follow these ideas, I and other spam fighters are still going to go after you if you are a spammer. Don't think this is a way to get off the hook. You know what you are doing is wrong and destructive. The only way spam fighters are going to leave you alone is if you stop spamming.

Update: Rathamahata has some comments on this post from an SEO point of view. He explains why spammers use junk text, it is supposed to trick search engines. I really have doubts that it really helps much since if search engines are looking at adjacent words for link quality they should easily be able to detect that a comment has a subject totally out of place with the rest of the page. Such as Tramdol, penis enlargement, or horney lolitas on a blog about some teenager's school and boyfriend problems.

He also doesn't get the second part of my post. By reducing the insane amount of spam overall there is less need to use throw away campaigns. If spam is not so annoying fewer people would do anything about it. That would make spamming more successful for the long term. Since about the beginning of the month I have had over 300 comment spams on this blog. Blogspot uses nofollow on comments and my blog uses comment moderation. Why continue spamming entire domains where there is no PageRank benefit?

He says that as long as the spammer earns more than it costs they don't care. How much does spam really cost? Near nothing. You can get cheap domains or free subdomains. Spamming software is cheap even if you can't write it yourself. If it wasn't so cheap why would there be so many spammers trying to get rich quick doing it?

Update 2: Read about a group of "Ethical Spammers." Fits in quite nicely with this post though the term is certainly an oxymoron.

Comments:
I decided to move my farther comments here to avoid discussion splitting.

"He explains why spammers use junk text, it is supposed to trick search engines. I really have doubts that it really helps much since if search engines are looking at adjacent words for link quality they should easily be able to detect that a comment has a subject totally out of place with the rest of the page."
How much it helps - is not a point. The point is that some of SEO inclined to think that it helps (and I am a part of those). Even in case when we have some (large enough) blocks within the text that are outside either of thematic of rest of the page or outside of the last (or any) header's thematic (. There are corresponding examples in the real live. (E.g. many of blogs). It is highly probable that in case when such links help - they help somewhat less (the probability that user will escape from the current document via particular backlinks contains within autonomous text is less) but still helps. There is no excuse to force paranoid simple rules like - "Want completely change theme of what you are writing? - Start new header/page!". Besides fighting with spam SE should also to be smart from the angle of the humans's view. That is just unnatural for humans (most of them I think).

And about the second part of your post. Actually I'm not so disagree with you as you seem to think. I'm just more pessimistic than you.

1) You think that it will be useful (both for you and for webspammers) to be less annoying.

2) Webspam is very highly concurrent semi-legal industry.

3) You are still seeing examples when webspammers annoy you.

4) SMTP/IM spam are still annoying (they are far older than webspam)

4) Due to the nature of the webspam it could be more annoying than other types. In most cases peoples buying online (in any form) are not peoples affected by webspam (and so probably anti-spammers).

I think that webspam industry (legal or not) is still growing at a high rate (and so there are many experiments and errors) therefore extreme cases of annoyance still will be visible (probably for a long time). And even when webspam's growth rate falls to more lower level it still be more annoying then any other types.
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